Website / Web Design
Art Direction
Stangtreize – an immersive and impactful SHOWCASE WEBSITE for a Graphic design and sign painting workshop
Art Direction
& Design
To support Stangtreize in redesigning its digital presence, Ateliers Coco designed an immersive and expressive showcase site, designed to highlight its expertise in sign painting and vehicle customization.
The objective: to modernize its image while preserving the already existing visual DNA.
The mission began with a complete restructuring of the site: organizing pages, composing content, prioritizing information, and optimizing the user journey. The graphic universe, developed from the existing identity, was enriched with assertive typographic choices, a dynamic layout, and subtle animations to create an experience that is both clear and captivating.
The site was designed to be responsive, UX friendly, and SEO optimized, to ensure increased visibility and smooth access to Stangtreize's services. Finally, the delivery was turnkey, accompanied by training allowing the client to manage simple updates independently.
Result & impact
Thanks to this redesign, Stangtreize now benefits from a modern and impactful showcase site that reflects its artisanal and contemporary know-how while offering an intuitive digital experience.
The new structure allows visitors to quickly understand the services and easily navigate through the content. The integration of light animations and an immersive staging reinforces the unique character of the workshop while highlighting its projects and expertise.
Optimized for natural referencing, the site also becomes a strategic tool to develop Stangtreize's visibility, attract new customers, and solidify its position in a competitive market.
Creation of a web design balanced between visual immersion and user journey on the site ↘︎
With pages that are adapted to both computer screens and mobile devices ↘︎
The design adapts to the screen it is viewed on and remains impactful on each format ↘︎
The "Services" page is interactive to make the site fun and immersive, while remaining informative and clear about the message to convey to new visitors ↘︎
Each page is designed with a specific strategic goal in mind: to inform potential clients, showcase services and achievements, and immerse visitors in completed projects, in order to best meet marketing objectives ↘︎
