Voilà Coco — Visual identity and immersive website for a creative and colorful illustrative world

Art Direction
& Design

For Voilà Coco, our studio orchestrated a complete redesign of the visual identity and website, creating a colorful and illustrated world where shapes and colors freely interact. The custom-designed art direction offers a joyful immersion, faithful to the brand's spirit and creative energy.

At the heart of this branding, a monogram designed as a strong graphic symbol punctuates the identity across all media (printed materials, illustrations, and web interface) without ever overshadowing the other visual elements. Modular, recognizable, and perfectly aligned with the artistic direction, it acts as a coherent visual marker throughout the entire brand experience.

The responsive website, optimized for smooth navigation, extends this identity online. Illustrations and graphic elements enrich the interface while respecting a clear content hierarchy, offering visitors an immersive, playful, and functional experience.

Result & impact

Thanks to this visual identity and immersive website, Voilà Coco asserts a coherent, dynamic, and recognizable image. The distinctive graphic universe, combined with an optimized digital experience, reinforces the brand's reputation and its creative positioning, while captivating an audience sensitive to color, detail, and visual coherence. This project perfectly illustrates how a tailor-made branding, supported by a well-thought-out website, can become a strategic tool to attract, build loyalty, and leave a lasting impression.

Creation of the typographic logo, its variations, and the monogram in partnership with Stangtreize ↘︎