"DJ Screw in Heaven" (2008) by El Franco Lee II.
Courtesy of Schirn Presse. The Culture Exhibit.
Creative Publications / Editorial Design
Art Direction
33 Carats — an evolving identity for a hybrid magazine
Art Direction
& Design
For 33 Carats, Ateliers Coco designed a hybrid visual identity, blending the boldness of a fanzine with the sophistication of a fine art book. 33 Carats, 33 issues, 33 facets. Each edition reveals a unique art direction, its own "graphic facet", guided by a thematic moodboard, while being rooted in distinctive visual elements: duotone, iconographic collage, and maximalism. A subtle balance between nostalgia and modernity, shaping a strong and immediately recognizable visual signature.
Result & impact
Thanks to this innovative approach, 33 Carats has established itself as a leading name in the world of independent magazines. Its evolving identity strengthens its professional image while preserving its experimental DNA. Each issue becomes a collector's item, solidifying the magazine as a source of inspiration for the creative press.
Art direction for the magazine's visual identity and logo creation, in collaboration with Atelier Stangtreize ↘︎
Developing a unique graphic concept, tailored to build the magazine's brand identity ↗️
Designing a strong and impactful color palette, versatile for all media requirements ↗️
A visually strong and evolving layout system across different issues ↗️
Developing the visual identity for the magazine's merchandise, including textiles, grillz, and promotional items.↗️
Developing a bold and impactful design concept for the cover ↗︎
