Art Direction
Brand Identity
Ornaments — a rich and ornamental visual identity for a flower concept store
Art Direction
& Design
Ornements goes beyond the traditional florist by adopting a truly artistic approach. Inspired by classic still lifes, the visual identity blends richness, elegance, and contrasting colors. An emblematic seal, available in vibrant hues, structures the materials and enhances the floral arrangements.
Result & impact
Thanks to this distinctive visual identity, Ornements asserts its high-end and immersive positioning, attracting a clientele sensitive to exceptional floral art.
Creation of a logo and an ornamental monogram for a complete graphic charter that can be used on a maximum number of supports ↘︎
Creation of a color palette balanced between vibrancy, freshness, and elegance ↘︎
Logo variations design, here with the “tag line” ↘︎
Business card design ↘︎
Creation of various printed materials and packaging (flyers, business cards, bags, etc.)↘︎
