Creation of Visual Identities and Communication Materials

DESIGN OF VISUAL IDENTITIES

and communication assets

BUILD A STRONG, CONSISTENT, AND RECOGNIZABLE IMAGE WITH A TAILORED VISUAL IDENTITY.

A VISUAL IDENTITY IS MORE THAN JUST A LOGO: IT'S A BRAND TERRITORY.

We design custom visual identities that combine meaning, aesthetics, and coherence.

Each visual identity is designed as a comprehensive system: a visual representation capable of conveying a vision, structuring a message, and adapting to all communication channels, both print and digital.

With strategy
and Artistic Direction

A good identity isn't just about visual impact.
It needs to be functional, adaptable, and recognizable over time, to support the brand through every stage of its development.

And a sustainable vision

Our services for visual identity & communication materials

Strategy
& Brand
Territory

    • Analysis of your brand's positioning and values

    • Defining the visual tone and graphic personality

    • Research and proposing creative directions

    • Guidance for the future deployment of the identity across all materials

Branding & Visual Identity

    • Art Direction for your communication

    • Main logotype and variations

    • Color palette and fonts

    • Graphic elements: illustrations, pictograms, textures

    • Usage guide or mini brand guidelines

Communication Assets

(print & digital)

    • Print materials: business cards, flyers, posters, publications

    • Digital assets: social media templates, banners, presentations

    • Event or editorial materials

    • Specific adaptations tailored to your needs (packaging, signage, etc.)

      AND MUCH MORE!

Collaborate

Let's Collaborate

↓

WORKING TOGETHER ↓

We'll delve into your expectations, goals, and budget.

01

INITIAL BRIEF

Based on the brief, we'll analyze your brand's/company's communication and create visual concepts for the new materials to be designed.

02

ANALYSIS/RESEARCH

Based on the approved mood boards, our studio will conceptualize and create the design elements that you have ordered.

03

CONCEPT/DESIGN

We'll discuss the proposals together. You'll share your feedback so we can refine our graphic design proposal.

04

PRESENTATION

We'll take care of the final adjustments based on your feedback.

05

FINALIZATION

Delivery of files in the formats agreed in the initial brief.

06

DELIVERY

CONTACT US

Some of our work

OUR ANSWERS TO YOUR MOST FREQUENTLY ASKED QUESTIONS

    • No, a logo alone isn't enough to ensure a consistent and effective brand image.

      At Ateliers Coco, we offer comprehensive solutions that include not only your logo, but also all the essential graphic elements to help you stand out and build a lasting visual identity. This provides you with a complete graphic toolkit to communicate effectively.

  • A visual identity is a bit like building a house: it's a long-term investment.
    The price depends on the project size, objectives, number of deliverables, and necessary resources.

    • For a simple project, a complete identity starts at around €1,800 to €2,500.

    • For a more ambitious, extensive project, or one with many variations, the investment can easily reach tens of thousands of euros, or even much more for very complex or international projects.

    The key is to remember that this investment becomes a strategic asset for your image, your credibility, and your long-term growth.

  • Each project is unique, but generally, a complete visual identity takes between 4 and 12 weeks, depending on:

    • the size and complexity of the project

    • the number of items to create

    • availability of elements and client feedback

    We always define a clear and flexible schedule so you know the status of your project at every stage.

    • It all depends on the package you choose!

      We recommend between 1 and 3 concepts. If your budget is limited but you still want to invest in your brand image, we can start with 1 or 2 concepts. If you can invest more, 3 concepts will allow us to offer you three coherent and unique directions, providing a comprehensive overview of the different potentials for your new brand identity.

    • Yes, upon request: we can assist you with positioning, choosing a name, or even the tone of communication.

    • Yes! We can adapt, enhance, or reinvent an existing brand guide to make it more consistent, stronger, and better aligned with your goals.
      The approach depends on your project: sometimes a simple visual refresh is enough, while other times it's better to start with a completely new identity.

More questions?

OUR COMPLETE FAQ

Let's craft your visual identity and brand world together!

Let's discuss your vision, your needs, and how to build a strong and consistent image.